- USER EXPERIENCE STRATEGY
- STAKEHOLDER MANAGEMENT
- PRODUCT RESEARCH
- CARD SORTING
- COMPETITOR ANALYSIS
- USER INTERVIEWS
- FOCUS GROUPS
- WIREFRAME DESIGN
- DESIGN SYSTEM
- USABILITY TESTING
A two sided product offering in financial services.
client
Adviser Ratings
project
Web application
Responsibilities
Adviser Ratings looking to build upon its adviser audience by introducing a product to the financial marketplace where vendors and advisers could communicate, advisers could compare products and vendors engage with advisers.
The problem
- Utilise rich content and insight incentives to vendors to engage advisers to participate in the Marketplace.
- Ensure ratings, reviews and discussions as a benchmark for engagement.
- Provide vendors with deep data and reporting, access to an untapped adviser audience and competitor insights.
- Build an administration tool to ensure the rollout of new products an services by the data team.
- Grow a data store from which industry level insights and reports can be drawn.
Solution: A complimentary product set
- The project required a fully scoped product roadmap, engaging stakeholders and product champions.
- Use familiar product methodologies to encourage engagement with vendors in the aim of building a community.
- A complimentary set of design systems for a two sises marketplace.
- Access to data and insights that are agile and engaging.
