- USER EXPERIENCE STRATEGY
- STAKEHOLDER ENGAGEMENT
- INFORMATION ARCHITECTURE
- USER JOURNEY WORKFLOWS
- WIREFRAME DESIGN
- USER ENGAGEMENT ARCHITECTURE
- FIELD STUDIES
- FIRST CLICK TESTING
- BUILD MANAGEMENT
Scouts NSW had a new identity it wanted to show off to a new audience by separating out it's marketing content from it's member content to a new website. A fresh approach to demonstrate its exciting, modern, youth-focused program while also engaging adults in order to expand the volunteer base it relies on.
The final outcome was a cohesive brand and communications rollout centred on a user-first philosophy. The organisations goals were met by increasing the visibility of the onboarding process. The organisation is now able to report on new member numbers and improve their volunteer training or group coverage to close gaps as they appear.