An app fit for a showroom and the lounge room.

client
Citroen Australia
project
Web application
deliverables
  • CREATIVE DIRECTION
  • USER EXPERIENCE
  • WIREFRAME DESIGN
  • INTERFACE DESIGN
  • FRONT-END DEVELOPMENT
  • MANAGE DEVELOPMENT TEAM
  • USER TESTING

Citroen Australia is a strong brand that works hard to provide customers with stylish choices. Providing software solutions for the dealer network as well as an increasing tech toolkit for consumers, the manufacturer was tasked with outputting several solutions in one.

Challenge

  • An easy to use mobile first application that can be navigated singlehandedly, literally with one hand.
  • Present car models with all options and features in a streamlined process.
  • Fit for use in a showroom to process orders or in a loungeroom to generate test drives.
  • Interpret manufacturer data through the dealer system and limited opportunity to enhance.

Solution: A dual purpose application

  • For dealers in a showroom, using the application while talking with customers to place orders and visually build the car and send an order to the manufacturer.
  • Build the to be flexible to work across literally thousands of outcomes.
  • Mapping a different pathway for users at home to excite them with the possibilities.
  • Increasing efficiencies in orders to the manufacturer and increasing test drives for dealerships.

Complemented with an intranet application for the dealer network

  • Working through a multi-faced requirements drafting process
  • Responding with a detailed design brief and wireframe outline and product model.
  • Creative direction on the project, interface design and detailed design system for widgets, integrations and notifications.
  • Lead and project manage an off-shore development team to deliver a user experience and product that to satisfy a complex technical brief and specific design rulebook.