- CREATIVE DIRECTION
- PATTERN LIBRARY AND DIGITAL STYLE GUIDE
- CORPORATE COMMUNICATIONS
- USER EXPERIENCE
- VISUAL DESIGN
- WIREFRAME DESIGN
- FRONT-END DEVELOPMENT
Unify the identity of a rising start up with a series of digital assets.
client
project
Brand and Digital Works
Responsibilities
Growing up meant that Secure Code Warrior needed to consolidate their assets, define a brand direction and update digital assets with a tight budget and a small team.
The problem
- Update the brand guidelines to meet the brand vision, updating assets and documenting.
- Create a robust pattern library and style guide setting up tools that can be used by the team in line with the brand.
- Design a learning portal to consolidate the updated brand and take technology die-hards along for the ride.
Solution: A strong brand to appeal to a dual audience
- As the company grew so did the audience they needed to communicate with, reaching beyond the initial technical team to the corporate team in software procurement and CEOs.
- Clients that include top banks, broadcasters and large online retailers wanted to trust the spend on this training framework.
- Developers needed to be engaged and progressing through modules, results needed to be reported back to leaders.
custom icon font
Outcome
A brand toolkit.
The final outcome was a cohesive brand and asset rollout that can be implemented within the team.
Design leadership as a contractor through the implementation of style guides, and a font icon, a pattern library and setting up tools like Canva for the team to use.
