Online ordering for customers and dealer groups.

client
Peugeot Australia
project
Online Catalogue
Responsibilities
  • CREATIVE DIRECTION
  • USER EXPERIENCE
  • UI DESIGN
  • FRONT-END DEVELOPMENT
  • PROJECT MANAGEMENT
  • USER TESTING

A multi-purpose solution for online customers and dealer groups to order parts and accessories and a solution for versatile mini-sites that accelerate test-drive leads.

The problem

  • Work within the well defined brand guidelines to deliver an engaging experience for new users to the brand.
  • Streamline the design and delivery of content to consumers and the Australian dealer network.
  • Deliver an online catalogue and price list for parts accessories and automobiles.

    Solution: A dual purpose application.

  • A responsive online catalogue, with unique pathways and endpoints per user.
  • A notification system designed to increase engagement with dealer networks.
  • A custom CMS solution for the marketing team to be able to build agile mini-sites geared to partner with digital marketing.
  • Increasing leads and better tracking of user journeys.